Hello, my name is David Segura, but better known as Segurinha on the football pitch.
I’m a Conceptual Developer, Graphic Designer, Video Editor, Photographer, and full-time Daydreamer. I have lived in 7 different cities, in 6 countries, widening my perspective on life, cultures, and ideologies; but most importantly, how to approach those differences taking into account cultures and opposing views. I create tailored designs and layouts to express new ideas and creative solutions in the medium that best suits the concept; whether it is video, digital, print, or OOH. I am able to keep multiple projects successfully on track at a fast pace by managing my own time efficiently. Traditional and digital advertising equally dominate my portfolio, highlighting my strength with all programs in Adobe Suite, including: After Effects, Premiere Pro, Photoshop, Illustrator, InDesign, Canva, and Figma.
My goal is to reach as many people as possible and improve their lives with new products and ideas; but most of all, to persuade them to create change.
I am aware of the enormous power that creatives can come to reach, and most definitely how much influence they can have on people. But it is understood that "with great power comes great responsibility", as uncle Ben Parker once said, which I hope to handle wisely when the time comes.
• Brought to life showrooms for one of the biggest tradeshows in the USA with distinctive concepts/designs.
• Created assets and presentations with multiple design styles for each of the brands participating at the show.
• Effectively juggled several projects and their realization on super tight deadlines.
Freelance Art Director - Shoptology - Remote
Took time for myself to expand, learn, unlearn, live, and do a myriad of things I’ve always wanted to do including and not limited to:
• Completed Several hikes in the Andes Mountain region including the Sacred Inca Trail to get to Machu Pichu, Colca Canyon (2nd deepest in the world), Climbed Vallunaraju snow peak at 5,700 m, Santa Cruz Trail in Huaraz, and Annapurna Range in Nepal.
• Stayed with indigenous communities in lake Titikaka and in the Peruvian Amazon jungle while learning about their customs and plant medicine.
• Stayed several days at Kopan Buddhist monastery in Nepal to learn about meditation and Buddhist philosophy as well as Ashrams in India to learn Vedic Philosophies.
• Backpacked through Brazil, Colombia, Peru, Ecuador, India, Nepal, Indonesia, and parts of Europe.
Personal Goal Pursuit - Career Break
Art Director - the community - Miami, FL
• Conceptualized, directed, edited, and sometimes shot videos for the BFGR campaign which consisted of 50+ videos that were seen over 190 Million times online and on TV.
• Lead a team of sound engineers, editors, animators, and directors of photography for campaigns and proof of concept videos, generating over 15 videos per week.
• Rolled out in red carpet style the launch of the first capable 5G phone, Moto Z3; the first 5G phone, Samsung Galaxy S10 5G, and the inauguration of 5G Ultra Wideband nation wide.
• Collaborated with the in-house studio to produce billboards, bus wraps, train wraps, and posters as well as all kinds of social media assets for different 360 campaigns.
• Ideated and designed animated digital banners alongside animators from Craft and The Makers Lab to produce thousands of OLA’s for Verizon’s retail market.
• Crushed every pitch we participated on and launched an incredible amount of nationwide campaigns for
Verizon including:
- Give It All - Launch of Moto Z3 with 5G Mod
- Best for a Good Reason Docuseries - Fios
- Launch of 5G - The Verizon App
- Launch of Samsung S10 5G - Verizon Local and Retail
Sr. Graphic Designer - Worldmedia Interactive - Miami, FL
• Conceptualized, presented, and edited TV Spots, Web, and Social Media videos for various clients.
• Designed and delivered final print files for billboards, magazines, and building posters.
• Created video brochures and in room programing for Resorts World Bimini and El Dorado Resorts.
• Handled multiple projects on a daily basis, conceived new ideas, and sporadically presented to clients like Enterprise, Alamo, South African Airlines, WoodSpring Hotels, and Polynesian Cultural Center.
• Provided innovative ideas to advertise and expose clients effectively.
• Created stylish presentations to express concepts and creative solutions for digital and print.
• Enhanced/redesigned brand identity through typography, photography, and creativity.
Freelance Graphic Designer - Lion Fuse Digital Media -
Ft. Lauderdale, FL
Intern Jr. Art Director - Y&R Bravo -
New York, NY
• Produced my idea of “Bed Time Stories” for Techo which participated in Cannes.
• Successfully sold concept to Campbell´s Soups for Hispanic market and introduced “Cazadoras del Sabor”, presenting new soups with Latin inspired flavors.
• Participated in the Miller Lite Pitch and ideas for existing Hispanic Market concepts.
• Worked on different briefs for American Express, Best Buy, Zippo, Techo, and others.
Intern Jr. Art Director - Furia World -
Buenos Aires, Argentina
• Collaborated with Richard Lerma´s group to pitch ideas for Harley Davidson and Google.
• Worked on local and international clients like Nike, Randstad, Edding, and AUSA.
Intern Jr. Art Director - Ogilvy & Mather - Shanghai, China
• Conceptualized ideas for the Cannes Awards with brands like Nikon, Coca-Cola, Harley Davidson, KFC, and Comfort.
• Successfully elaborated internal mini book project for Ogilvy to sell the different products offered to their clients with witty graphics.
Miami Ad School Europe - Hamburg, Germany
Art Direction Portfolio Programme
Florida International University - Miami, FL
Bachelors in Business Administration, Double Major in International Business and Marketing.
