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Go For a Ride

Imagination is one of the most important qualities to preserve youth. Unfortunately with technological advancements, the imagination of kids is being swiped away from an early age. This is why the idea of Heroes R us generated, give the kids back their imagination by putting screens aside and putting their minds to work. #LetTheKidsImagine Video
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Activation and Social Media
Credits Tutor: Niklas Frings-Rupp, Miami Ad School, Hamburg Art Director: David Segura / Copywriter: Bernardo Torres