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Go For a Ride

During bedtime, most kids fantasize with fairy tales or adventures. Children that live in the slums are constantly under the threat of all kinds of violence, exposed to harsh weather and precarious hygiene conditions. They are deprived of things that most people take for granted: electricity, running water or a sewage system. Because every kid has the right to an adequate standard of living, we want to create awareness about this situation. Case Video
First draft of the idea
Credits Tutors: Carmelo Rodriguez & Willy Lomana, Bravo Y&R, New York Art Director: David Segura